Your business will never outperform the woman running it.
why talent and hard work aren't the same as growth
Tuesday, June 16 · 8:00 PM ET
A complimentary live session for the beauty and service professional who is ready to understand what's been keeping her from moving forward — in her business, her confidence, her standards, and her life.
You're talented. You work hard. And you're still stuck.
- You're fully booked, but the money never feels like enough once you actually sit down and look at it.
- You know what you're worth, but you still hesitate to raise your prices because you're afraid of losing clients.
- You built this business for freedom, and somehow you're working more hours than you ever have.
- You watch other beauty professionals raise their rates, build a team, and grow — and wonder what they know that you don't.
- You're exhausted from being "on" for every client, every day, with nothing left for yourself by the time you get home.
Identity bleeds into everything.
It bleeds into your business, the way you make decisions, the level you allow yourself to grow to, the way you show up, and the life you create outside of your work.
You can be incredibly talented, work so hard, and still feel like you're stuck in the same place — because you're operating from the same patterns.
You know you're capable of more. You're tired of playing small. You're tired of listening to what other people have put on you. And you're ready to become the woman — and the business owner — you know you're meant to be.
Reserve your place, complimentary
Bring a journal. You'll be writing things down.
The 3 shifts that change your business
Your business reflects your identity
Why your revenue keeps capping at the same number no matter how many clients you take on or how many hours you add — and what it actually takes to grow past that ceiling.
Your pricing and your clients are mirrors
What you're calling "the market" is often tolerance. Why your standards — not your competition — are what's actually setting your rates and filling your book with the wrong clients.
Embodiment over motivation
Growth doesn't happen because you found the right price list or the right caption. It's built in daily decisions and standards — the way you run your business when no one's watching.
By the end, you'll see it clearly
- Exactly why your business keeps hitting the same revenue ceiling, and what's actually holding it there.
- The real reason you undercharge, overextend, and take on clients you should have let go — even when you know better.
- Where your standards with clients are quietly costing you money, time, and your energy.
- The framework behind beauty and service professionals who stop surviving in their business and start running it.
Tuesday, June 16 · 8:00 PM ET
The Woman Behind The Business™ is for the beauty and service professional who:
- Is fully booked, but still isn't making the money or the margin she knows she should be.
- Knows she's talented, but struggles to charge what she's actually worth.
- Built this business for freedom, and instead feels like she works for it.
- Is tired of playing small, tired of listening to what other people have put on her, and is ready to become the woman she knows she's meant to be.
Tuesday, June 16 · 8:00 PM ET
This isn't another business tip.
This session isn't content designed to make you feel good for a day and send you right back to the same pricing, the same burnout, the same patterns with the same clients. You'll leave understanding exactly what's been keeping you from growing — in your business, your confidence, your standards, and your life.
By the end, you'll know exactly what you have to do next.
Alice Khalkad
Founder, The Alice Khalkad Academy
Alice built a successful career in the pharmaceutical industry. On paper, everything looked stable. Internally, it wasn't. Through divorce, starting over, and rebuilding her life while raising her children, she learned the lesson she now teaches: her situation didn't change first — her identity did.
She went on to build House of Skin, her medical aesthetics clinic, where women came for their skin and stayed to talk about their confidence, their relationships, and their self-worth. That's when she realized the real transformation was never external. The Identity Reset is the framework she built from it.
The Woman Behind The Business™ · Tuesday, June 16 · 8:00 PM ET · Complimentary
You already know this is yours.
Every day you wait, you stay the same.